Borun, M & Korn, R. (Ed.). (1999). Introduction to Museum Evaluation. EE.UU., American Association of Museums.


Introduction
Minda Borun and Randi Kom


Chapter 1

a.
Introduction to Evaluation: How Can We Create Effective Exhibitions and Programs


Convincing the director
Alan Friedman
1

Studying your visitors
Randi Kom
5

Chapter 2

a.
Visitor Surveys: Who Visits and Who Doesn’t?


Getting started in audience research
Marilyn Hood
11

Role of the interviewer in survey research
Zahava Doering
19
b.
Working With Your Data


Coding and how to do it
Randi Korn
26

Analyzing the data
Randi Korn
33

Using the data
Randi Korn
35

Chapter 3

a.
Front-End Evaluation: What do Visitors Know and How Do They Feel About Your Exhibition or Program Topic?


Front-end evaluation: a tool for exhibit and program planning
Minda Borun
43

The uses of focus groups in audience research
Roslyn Rubenstein
47

Setting off on the right foot: front-end evaluation
Roger Miles & Clarke Giles
52

Chapter 4

a.
Formative Evaluation: Does Your Exhibition Attract and Hold Visitors’ Attention? Do Visitors Know How to Use Your Interactives? Do Visitors Understand Your Messages?


What is formative evaluation
Chandler Screven
59
b.
Case Study


Formative evaluation of exhibits at the british museum
Steven Griggs
62

Chapter 5

a.
Remedial Evaluation: How Do We Improve an Exhibition After Opening?


The classification of exhibit evaluation: a rationale forremedial evaluation
Stephen Bitgood and Harris Shettel
69
b.
Case Study


Team practice in remedial evaluation techniques with anexisting exhibit
David Taylor
74

Chapter 6

a.
Summative Evaluation: Determining an Exhibit or Program’s Effectiveness: What Works? What Doesn’t? What Are You Doing Right?


Case study: the rain forest in Milwaukee
Mary S. Korenic and Allen M. Young
79

Chapter 7

a.
Issues in the Field


The quandaries of audience research
Minda Borun and Randi Korn
89

Appendix a. Sources of articles in this book in order of inclusion
93

Appendix b. Resource organizations
94